Sit Stay Play Website Case Studies:
How we Helped Sit Stay Play with their Online Presence
Alisha from Sit Stay Play in Plymouth contacted us because someone we had created a website for recommended us to Alisha.
The Sit Stay Play brand identity and online presence underwent a significant transformation. Together, we built a new website and produced an engaging introductory video. We also set up and optimised her Google Business Profile. This comprehensive rebrand was marked by change, evolution, and anticipation for the future.
Alisha Successful Website
This case study highlights how we helped Alisha from Sit Stay Play, who had already heavily invested in a well-known create-it-yourself website design platform that came with a domain name and hosting. Alisha struggled to understand website design and didn’t know where to start, even with the platform’s pre-designed templates.
So, we agreed to work with Alisha on her current platform, which is not our usual working practice. However, as Alisha is fresh out of university and has already heavily invested in the create-it-yourself website platform, we want to ensure she gets the most out of it. We also produced an engaging introductory video and set up her Google Business Profile.
Sit Stay Play Case Study
What will you gain from reading this case study?
This case study showcases our expertise and capabilities in delivering comprehensive digital solutions that drive results for businesses like Sit Stay Play.
Our Key Strengths:
- Trust – Building Collaboration: We at Onpoint Creations build strong relationships with clients by working closely to ensure that branding solutions align with their vision and values.
- Quality – Digital Solutions: At Onpoint Creations, we offer a comprehensive suite of digital services, including website design and development, SEO optimisation, Brand Identity, Logo Design, Google Business Profile optimisation, social media cover and profile designs, introductory video production, and business card design.
- Growth – Transformative Results: We at Onpoint Creations have a proven track record of delivering transformative branding efforts that enhance client online presence, engagement, and lead generation and inspire new success.
Website Design and Development
1. Research and Planning
Keyword Research:
We began our process with comprehensive keyword research, the cornerstone of our strategy. This crucial step enables us to identify high-performing, high-search-volume words, terms, and phrases that potential users search for and the keywords utilised by competitors. This research directly influences the website’s visibility, improving search engine rankings and overall performance.
Target Audience Analysis:
Next, we investigated the target audience’s demographics, preferences, and behaviours. Understanding this audience is essential as it informs our planning, design, and content approach, ensuring the website resonates with its intended users.
2. Content Strategy
We developed the website’s content strategy by pinpointing the main topics and pages through thorough keyword research alongside audience and competitor analysis. This structured approach allows us to create targeted content that aligns with user intent and prioritises essential information for users and search engines. By organising content into distinct pages—we enhance navigation and ensure critical details are easily accessible.
We also created a sitemap that serves as a visual representation of the website’s structure. This sitemap is vital in guiding users and search engines, providing a clear and logical framework that enhances overall user experience and improves SEO performance.
3. Concept Development
We designed the website’s home page layout, implementing Google’s E-E-A-T model—Experience, Expertise, Authoritativeness, and Trustworthiness—with a strong focus on user experience (UX) elements. Intuitive navigation and strategic content placement ensure the design supports our SEO strategy while engaging the target audience and enhancing their overall website experience.
4, Visual Design
Next, we developed the visual aesthetics, including typography, colour schemes, and imagery, ensuring alignment with brand identity and appeal to the target audience. We adopted a softer, more luxurious design approach while ensuring it matched the overall aesthetics of competitors. This strategy created a distinctive presence, creating a unique design that resonates with clients.
5. On-Page SEO Optimisation
Title Tags and Meta Descriptions:
We crafted compelling title tags and meta descriptions for each page, leveraging targeted keywords to significantly enhance the content’s visibility to search engines and potential visitors.
Header Tags:
We implemented correct header tags (H1, H2, H3) to organise content hierarchically, improving content organisation and facilitating search engines’ understanding of the content. Using relevant keywords and phrases were included to enhance SEO rankings.
Content Creation:
Our user-centric content creation approach delivers high-quality, valuable content that meets users’ needs. We ensured the SEO copywriting seamlessly incorporated keywords, optimising the content for search engines.
Image Optimisation:
We significantly improved the speed of the web pages by optimising image file sizes and formats, and enhancing visibility through descriptive file names, alt attributes, and detailed descriptions. These efforts improved load times and accessibility, ensuring optimal website performance and user experience.
6. Development
Responsive Design:
We developed a responsive website using flexible layouts and fluid images to ensure optimal desktop, tablet, and smartphone performance. Employing CSS media queries and the viewport meta tag ensured appropriate styling and scaling across devices.
Touch-friendly navigation elements and performance enhancements—such as lazy loading and file minimisation—were implemented to guarantee user usability. These features, combined with integrated accessibility, ensured an engaging and intuitive interface on any screen size.
Cross-Browser Compatibility:
We rigorously tested the website across multiple browsers, including Chrome, Firefox, Safari, and Edge. We made necessary adjustments to ensure consistent performance and visual integrity, thus providing a seamless experience for all users.
SEO Best Practices:
Our goal was to adhere to SEO best practices throughout the development process. We utilised tags, structured data, and optimised URL structures to lay the groundwork for adequate search engine visibility, helping the website stand out in the digital landscape.
7. Testing
We conducted pre-launch testing to ensure the website functions properly on PCs, tablets, and mobile phones. We then analysed the website’s performance using Google’s PageSpeed Insights, identifying potential issues and generating a comprehensive report on the site’s performance for desktop and mobile devices. This report includes scores for Performance, Accessibility, Best Practices, and SEO, which we addressed through necessary changes.
Lay the Foundations for Your Business
Are you ready to take the first step in establishing a solid foundation for your business? Compare our competitively priced website packages and choose the plan that best aligns with your goals. Schedule a complimentary consultation today, and let’s create something extraordinary together!
Google Business Profile Optimisation
1. Introduction
As part of our regular all-inclusive website design package, we offer a free Google Business Profile setup to enhance companies’ online visibility in local searches. However, our work for Alisha falls outside our normal scope of services, yet we made an exception to include this for her.
2. Objectives
The primary goal was to increase Sit Stay Play’s online visibility to attract more local customers. Additionally, Alisha aimed to optimise customer engagement so potential clients could easily access relevant information and connect with the business. Ultimately, the objective was to drive more inquiries and bookings, and having an optimised Google Business Profile would increase her digital reach to attract more local customers.
3. Strategy
To achieve these goals, the first step involved claiming and verifying Sit Stay Play’s Google Business Profile. We ensured the profile was correctly set up and accessible by completing all relevant sections, including business name, address, phone number, website URL, operating hours, and service area. We crafted a compelling business description highlighting his services and used relevant keywords to optimise and improve search visibility.
We uploaded high-quality images showcasing Sit Stay Play’s at work to enhance engagement and credibility. We also ensured that a company logo and cover photo were included, making the profile visually appealing.
To build reputation and customer trust, when satisfied clients leave a review, Alisha will be alerted so she can respond promptly, ensuring customer feedback is acknowledged and appreciated.
4. Implementation
The several-week optimisation process was a testament to the power of collaboration. Alisha’s involvement in decision-making ensured the final profile aligned with her vision for Sit Stay Play, allowing for a personalised touch that made her business stand out.
5. Conclusion
Onpoint Creations successfully elevated Alisha’s online presence, improved customer engagement, and significantly increased lead generation. This case study is a testament to the power of a well-executed digital strategy in empowering local businesses to thrive in a competitive environment.
Lay the Foundations for Your Business
Are you ready to take the first step in establishing a solid foundation for your business? Compare our competitively priced website packages and choose the plan that best aligns with your goals. Schedule a complimentary consultation today, and let’s create something extraordinary together!
Introductory Video Production
1. Introduction
This case study explores the processes we used to create this intro video for Sit Stay Play. This company will be known for its commitment to quality services, and the video aimed to effectively communicate Sit Stay Play’s unique value propositions and strengthen its brand presence.
2. Initial Collaboration
The project started with an insightful discussion with Alisha from Sit Stay Play. We focused on understanding her vision and how her services stand out in the competitive electrical industry. This collaboration was crucial, laying the groundwork for what we wanted to convey in the video. Our goal was to encapsulate their electrical solutions.
3. Script Development
With a clear understanding of Sit Stay Play’s brand and objectives, we developed a concise script. The script highlighted her expertise, emphasising their commitment to quality service and customer satisfaction. It balanced with approachable language, ensuring it resonated with industry professionals and the general public.
4. Storyboarding
Next, we crafted engaging storyboards that visually represented the script. This phase was essential for visualising the narrative flow and ensuring the video aligned seamlessly with Sit Stay Play brand identity. The storyboards incorporated elements that reflected her core values and showcased their services in an informative and visually appealing manner.
5. Production Elements
The production phase was where our vision came to life. We incorporated visuals showcasing Sit Stay Play and a captivating soundtrack to enhance the viewing experience. We paid close attention to detail, ensuring every element matched her high standards and reflected her professional image.
6. Finalisation
After editing and refinement, we delivered a final intro video showcasing Sit Stay Play’s strengths. The video not only conveyed her commitment to quality but also captured the attention of her target audience. It was a powerful marketing tool that set the tone for future client engagements and reinforced Sit Stay Play’s brand identity in the marketplace.
7. Conclusion
This collaboration with Alisha at Sit Stay Play illustrates the importance of a structured approach to video production, from our initial discussion to final delivery. By understanding the client’s vision and aligning our creative process with her brand values, we produced a short, compelling introductory video that effectively communicated their message and engaged their audience.
Lay the Foundations for Your Business
Are you ready to take the first step in establishing a solid foundation for your business? Compare our competitively priced website packages and choose the plan that best aligns with your goals. Schedule a complimentary consultation today, and let’s create something extraordinary together!
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All-Inclusive Web Packages
In this section, you’ll find answers to common inquiries about our website design and hosting services, specifically tailored for the trades and construction sectors. We create bespoke solutions that cater to your unique requirements, ensuring your online presence is both user-friendly and practical.
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