Peaks Electrical – Case Study:
Peaks Electrical’s Brand Identity and Online Presence
David from Peaks Electrical in Bath contacted us because he wanted to give his company a more professional brand identity.
Peaks Electrical’s brand identity and online presence underwent a significant transformation. Together, we built a new website, designed a captivating logo, produced an engaging introductory video, designed an eye-catching social media cover and profile image, optimised Google Business Profile and created a professional business card. This comprehensive rebrand was marked by change, evolution, and anticipation for the future.
David’s Successful Rebrand
This case study highlights our services transforming Peaks Electrical’s online and offline presence. By combining digital marketing with traditional methods, we significantly enhanced David’s brand visibility and client connections, improving his brand perception.
Our approach elevated Peaks Electrical’s Brand Identity through a comprehensive design and digital solutions suite. These solutions built brand consistency across all his platforms, resonated with their target audience, and increased engagement and loyalty through user-friendly website features, active social media interaction, and personalised customer service.
Peaks Electrical Case Study
What will you gain from reading this case study?
This case study showcases our expertise and capabilities in delivering comprehensive digital solutions that drive results for businesses like Peaks Electrical.
Our Key Strengths:
- Trust – Building Collaboration: We at Onpoint Creations build strong relationships with clients by working closely to ensure that branding solutions align with their vision and values.
- Quality – Digital Solutions: At Onpoint Creations, we offer a comprehensive suite of digital services, including website design and development, SEO optimisation, Brand Identity, Logo Design, Google Business Profile optimisation, social media cover and profile designs, introductory video production, and business card design.
- Growth – Transformative Results: We at Onpoint Creations have a proven track record of delivering transformative branding efforts that enhance client online presence, engagement, and lead generation and inspire new success.
Brand Identity and Logo Designs
1. Introduction
This case study explores Peaks Electrical’s branding journey. David’s vision was to establish a strong presence in the electrical services market. By focusing on a modern and memorable identity, we sought to create a logo and branding elements that would resonate with his target audience.
2. Research & Inspiration
We delved deep into industry trends and conducted comprehensive competitor analyses to initiate the design journey. This research provided valuable insights and inspiration, establishing a solid foundation for a design process characterised by clarity and uniqueness.
3. Brand Identity
Our goal was to create a memorable brand identity that reflected David’s core vision. Our inspiration for the colour scheme came from electrical cabling colours; we chose blue and red from standard cable and used the grey from phase 3 cabling. Additionally, we selected green from the earth cabling colour because we would need an accent colour for David’s website.
We then adjusted the colours, tint, hue, and shading to complement each other while providing sufficient contrast. Typography was guided by the need to embody the brand essence and resonate with the target audience and industry while ensuring it was easy to read on the website.
4. Concept Development
Next, we turned our attention to the logo. During our colour scheme research, we noticed that the earth/ground cable featured a symbol, which inspired us to integrate part of it into the ‘E’ of ‘PEAKS.’ We also wanted to play with the name ‘PEAKS’ creatively—adjusting the ‘A’ to resemble a triangle, mimicking a peak. To emphasise the plural aspect of the name, we added a line next to the first peak.
When incorporating the text ‘Electrical’ below ‘PEAKS,’ we thought it would be fitting to modify the end of the ‘A’ to include a lightning bolt that flows through the word ‘Electrical,’ thus linking the two terms—’ PEAKS Electrical.’
5. Feedback & Refinement
After presenting the initial design concepts, we actively sought David’s feedback. This collaborative approach, in which we valued his input and incorporated his vision, allowed us to refine the designs. The result was a final logo that truly encapsulated the essence of PEAKS Electrical’s brand identity, resonating with the target audience and enhancing brand perception.
6. Finalisation
Upon receiving approval for the finalised logo design, we created and delivered the files in various formats tailored to digital and print applications, ensuring the logo maintains its visual integrity and impact across all platforms. This adaptability instils confidence in the logo’s usability for all PEAKS Electrical’s branding needs.
7. Final Thoughts
The branding process for Peaks Electrical resulted in a striking logo that demonstrated how effective design can influence market perception. This ultimately positions Peaks Electrical for future growth and recognition.
Early feedback from his customers has been positive, indicating a strong connection with the new brand identity.
Website Design and Development
1. Research and Planning
Keyword Research:
We began our process with comprehensive keyword research, the cornerstone of our strategy. This crucial step enables us to identify high-performing, high-search-volume words, terms, and phrases that potential users search for and the keywords utilised by competitors. This research directly influences the website’s visibility, improving search engine rankings and overall performance.
Target Audience Analysis:
Next, we investigated the target audience’s demographics, preferences, and behaviours. Understanding this audience is essential as it informs our planning, design, and content approach, ensuring the website resonates with its intended users.
2. Content Strategy
We developed the website’s content strategy by pinpointing the main topics and pages through thorough keyword research alongside audience and competitor analysis. This structured approach allows us to create targeted content that aligns with user intent and prioritises essential information for users and search engines. By organising content into distinct pages—from foundational information to FAQs and blog posts—we enhance navigation and ensure critical details are easily accessible.
We also created a sitemap that serves as a visual representation of the website’s structure. This sitemap is vital in guiding users and search engines, providing a clear and logical framework that enhances overall user experience and improves SEO performance.
3. Concept Development
We designed the website’s home page layout, implementing Google’s E-E-A-T model—Experience, Expertise, Authoritativeness, and Trustworthiness—with a strong focus on user experience (UX) elements. Intuitive navigation and strategic content placement ensure the design supports our SEO strategy while engaging the target audience and enhancing their overall website experience.
4, Visual Design
Next, we developed the visual aesthetics, including typography, colour schemes, and imagery, ensuring alignment with brand identity and appeal to the target audience. We adopted a softer, more luxurious design approach while ensuring it matched the overall aesthetics of competitors. This strategy created a distinctive presence, creating a unique design that resonates with clients.
5. On-Page SEO Optimisation
Title Tags and Meta Descriptions:
We crafted compelling title tags and meta descriptions for each page, leveraging targeted keywords to significantly enhance the content’s visibility to search engines and potential visitors.
Header Tags:
We implemented correct header tags (H1, H2, H3) to organise content hierarchically, improving content organisation and facilitating search engines’ understanding of the content. Using relevant keywords and phrases were included to enhance SEO rankings.
Structured Data and Schema Markup:
We incorporated structured data through Schema markup across several key pages to improve visibility and search engine performance.
Schema Markups we included:
1. The FAQ Schema: The FAQ page provides search engines with a clear format for the questions and answers users may search for.
2. About Page Schema: to help search engines understand the website’s purpose and organisation, enhancing its context in search results.
3. Contact Page Schema: helps provide essential contact information in a structured manner, making it more accessible to search engines.
4. Local Business Schema: We implemented this to improve local SEO, optimise search visibility for geographical queries, and help users find David’s business location and hours.
Content Creation:
Our user-centric content creation approach delivers high-quality, valuable content that meets users’ needs. We ensured the SEO copywriting seamlessly incorporated keywords, optimising the content for search engines.
Image Optimisation:
We significantly improved the speed of the web pages by optimising image file sizes and formats and enhancing visibility through descriptive file names, alt attributes, and detailed descriptions. These efforts improved load times and accessibility, ensuring optimal website performance and user experience.
6. Development
Responsive Design:
We developed a responsive website using flexible layouts and fluid images to ensure optimal desktop, tablet, and smartphone performance. Employing CSS media queries and the viewport meta tag ensured appropriate styling and scaling across devices.
Touch-friendly navigation elements and performance enhancements—such as lazy loading and file minimisation—were implemented to guarantee user usability. These features, combined with integrated accessibility, ensured an engaging and intuitive interface on any screen size.
Cross-Browser Compatibility:
We rigorously tested the website across multiple browsers, including Chrome, Firefox, Safari, and Edge. We made necessary adjustments to ensure consistent performance and visual integrity, thus providing a seamless experience for all users.
SEO Best Practices:
Our goal was to adhere to SEO best practices throughout the development process. We utilised tags, structured data, and optimised URL structures to lay the groundwork for adequate search engine visibility, helping the website stand out in the digital landscape.
7. Testing
We conducted pre-launch testing to ensure the website functions properly on PCs, tablets, and mobile phones. We then analysed the website’s performance using Google’s PageSpeed Insights, identifying potential issues and generating a comprehensive report on the site’s performance for desktop and mobile devices. This report includes scores for Performance, Accessibility, Best Practices, and SEO, which we addressed through necessary changes.
8. Launch
Hosting and Domain:
After completing all pre-launch checks, we set up David’s website on a live hosting server and secured his unique domain name. The site was then seamlessly migrated from our local server to our partner’s live hosting servers to ensure accessibility and smooth operation for the public.
SSL Certificate:
Next, we took a crucial step in David’s website security by installing and activating an SSL certificate. This component is essential for internet security, keeping connections safe and preventing unauthorised access to transferred information, thereby instilling confidence and security in users.
Sitemap Submission:
We strategically created David’s sitemap and submitted it to Google and Bing search engines. This action facilitates easy discovery by search engines and potential visitors, significantly boosting the website’s visibility.
9. Post-Launch and Maintenance
Our commitment didn’t end with the launch. We monitored David’s website traffic, user engagement, and keyword rankings for the first twelve months. We also provided automated daily backups and conducted regular security updates and maintenance, ensuring long-term success and optimal website performance.
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Google Business Profile Optimisation
1. Introduction
As part of our all-inclusive website design page, we offer a Free Google Business Profile setup to leverage companies’ online visibility on local searches. David from Peaks Electrical recognised the full potential of this offering to enhance his digital footprint and attract more customers, so he took full advantage of this service.
2. Objectives
The primary goal was to increase Peaks Electrical’s online visibility to attract more local customers. Additionally, David aimed to optimise customer engagement so potential clients could easily access relevant information and connect with the business. Ultimately, the objective was to drive more inquiries and bookings, and having an optimised Google Business Profile would increase his digital reach to attract more local customers.
3. Strategy
To achieve these goals, the first step involved claiming and verifying Peaks Electrical’s Google Business Profile. We ensured the profile was correctly set up and accessible by completing all relevant sections, including business name, address, phone number, website URL, operating hours, and service area. We crafted a compelling business description highlighting his services and used relevant keywords to optimise and improve search visibility.
Next, we focused on adding detailed service offerings, specifying the various electrical services, such as residential wiring, lighting installations, and electrical repairs. This detailed listing helped inform potential clients of Peaks Electrical Services while optimising search relevance.
We uploaded high-quality images showcasing Peaks Electrical’s work to enhance engagement and credibility. We also ensured that a company logo and cover photo were included, making the profile visually appealing.
To build reputation and customer trust, when satisfied clients leave a review, David would be alerted of the review so he can respond promptly to the review, ensuring customer feedback is acknowledged and appreciated.
4. Implementation
The several-week optimisation process was a testament to the power of collaboration. David’s active involvement in decision-making ensured the final profile aligned with his vision for Peaks Electrical, allowing for a personalised touch that made his business stand out.
5. Conclusion
Onpoint Creations successfully elevated David’s online presence, improved customer engagement, and significantly increased lead generation. This case study is a testament to the power of a well-executed digital strategy in empowering local businesses to thrive in a competitive environment.
Social Media Cover and Profile Design
1. Introduction
Establishing a strong social media presence is crucial for businesses in the rapidly evolving digital landscape, particularly in the electrical industry. Peaks Electrical sought to enhance its brand identity on Facebook through a compelling cover and profile image design. This case study outlines the methodology and steps to create visually appealing digital assets that resonate with their target audience.
2. Objectives
Peaks Electrical aimed to strengthen its brand identity on social media, engage a broader audience through visually appealing graphics, and reflect its core values of reliability, professionalism, and innovation in electrical services.
3. Research & Inspiration
Before diving into the design process, we conducted thorough research to understand current design trends and competitor visuals within the electrical industry. This involved exploring various colour palettes, typography, and imagery commonly used in the sector to identify elements that resonate with potential customers.
Additionally, we analysed the social media profiles of leading competitors to glean insights into effective visual strategies and consumer engagement tactics. This research highlighted the importance of modern, clean designs incorporating strong typography, ensuring the visuals stand out in users’ feeds.
4. Concept Development
Building upon our research insights, we embarked on the concept development phase. We created multiple design concepts incorporating logos and imagery representing electrical services, including electrical tools and lighting installations—each concept aimed to communicate Peaks Electrical’s values while remaining visually engaging.
Client collaboration was vital during this phase. We presented these initial concepts to Peaks Electrical for feedback, ensuring alignment between our vision and their expectations.
5. Production Elements
We refined the designs based on feedback by concentrating on essential production elements. We selected a colour palette that reflects the brand’s identity. Choosing legible and modern typography was crucial for conveying professionalism and ensuring clarity while maintaining a contemporary feel.
For imagery, we opted for an image related to outdoor lighting services, as it provided the necessary contrast with the text; we created Google review, qualification and certification badges to highlight Peaks Electrical’s expertise, professionalism, and commitment to quality services.
6. Finalisation
We prepared the final design for delivery after refining the designs based on ongoing feedback. Once David approved the final design for Peaks Electrical, we provided the final files in various formats, such as JPEG, PNG, and SVG, to facilitate easy use across different platforms.
Finally, we optimised the high-resolution graphics to ensure the images appeared crisp and professional on their Facebook Business Page, adhering to the platform’s dimension requirements for cover and profile images.
7. Conclusion
The newly designed Facebook cover and profile images for Peaks Electrical have significantly enhanced their brand presence online. The modern aesthetic, combined with the strategic use of colour and typography, has increased engagement on their social media profile, attracting more interactions from potential clients.
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Introductory Video Production
1. Introduction
In this case study, we explore the processes we used to create this intro video for Peaks Electrical, a company known for its commitment to quality electrical services—the video aimed to effectively communicate Peaks Electrical’s unique value propositions and strengthen its brand presence.
2. Initial Collaboration
The project started with an insightful discussion with David from Peaks Electrical. We focused on understanding his vision and how their services stand out in the competitive electrical industry. This collaboration was crucial, laying the groundwork for what we wanted to convey in the video. Our goal was to encapsulate their electrical solutions.
3. Script Development
With a clear understanding of Peaks Electrical’s brand and objectives, we developed a concise script. The script highlighted their expertise, emphasising their commitment to quality service and customer satisfaction. It balanced with approachable language, ensuring it resonated with industry professionals and the general public.
4. Storyboarding
Next, we crafted engaging storyboards that visually represented the script. This phase was essential for visualising the narrative flow and ensuring the video aligned seamlessly with Peaks Electrical’s brand identity. The storyboards incorporated elements that reflected their core values and showcased their services in an informative and visually appealing manner.
5. Production Elements
The production phase was where our vision came to life. We incorporated visuals that showcased Peaks Electricals’ services. Professional voiceovers delivered the script, while a captivating soundtrack enhanced the viewing experience. We paid close attention to detail, ensuring every element matched Peaks Electrical’s high standards and reflected their professional image.
6. Finalisation
After editing and refinement, we delivered a final intro video showcasing Peaks Electrical’s strengths. The video not only conveyed their commitment to quality but also captured the attention of their target audience. It was a powerful marketing tool, setting the tone for future client engagements and reinforcing Peaks Electrical’s brand identity in the marketplace.
7. Conclusion
This collaboration with David at Peaks Electrical illustrates the importance of a structured approach to video production, from our initial discussion to final delivery. By understanding the client’s vision and aligning our creative process with their brand values, we produced a short, compelling introductory video that effectively communicated their message and engaged their audience.
Business Card Design
1. Introduction
David, the owner of Peaks Electrical, recognised the importance of a professional brand identity to enhance visibility and leave a lasting impression on potential clients. We used the logo, colour scheme, and typography to ensure it aligned with the existing branding. Additionally, the design needed to highlight essential contact information and services offered and include a compelling call to action on the reverse side of the business card.
2. Our Approach
Our process was collaborative. We began by studying David’s existing branding materials, which we had developed to create a cohesive look and feel. We then crafted initial concepts based on David’s preferences, exploring various layout options. In the design selection phase, we presented these concepts to David, gathering his feedback to refine the chosen design.
Once the design was finalised, we incorporated David’s feedback to enhance its readability and visual appeal. The final design prominently featured the Peaks Electrical logo and clear and concise contact information—including phone number, email, and website—including his Facebook and Instagram @peaks.electrical to encourage potential clients to contact him.
To elevate the quality of the business card further, we selected a high-quality cardstock with a professional finish to convey a sense of durability and quality.
We provided David with the final design files upon completion, ensuring he had everything he needed for future business card printing. This comprehensive service is part of our commitment to our clients, ensuring they have the tools they need to succeed.
3. Results
David expressed his delight with the final design, describing the business cards as “clean, professional, and exactly what I wanted.” Since their introduction, the business cards have become more than just a branding tool, they are practical assets at networking events, allowing David to showcase Peaks Electrical confidently.
The feedback from clients has been overwhelmingly positive, with many noting the professional appearance of the cards. This positive response reassures us of the effectiveness of our design process and the practicality of our solutions.
Lay the Foundations for Your Business
Are you ready to take the first step in establishing a solid foundation for your business? Compare our competitively priced website packages and choose the plan that best aligns with your goals. Schedule a complimentary consultation today, and let’s create something extraordinary together!
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