Burcombe Plumbing Case Study Overview:
Burcombe Plumbing Brand Identity and Online Presence
Daniel from Burcombe Plumbing in Bath contacted us because he wanted to give his company a more professional brand identity.
Burcombe Plumbing’s brand identity and online presence underwent a significant transformation. Together, we built a new website, designed a captivating logo and designed an eye-catching social media cover and profile image. This comprehensive rebrand was marked by change, evolution, and anticipation for the future.
Daniel’s Successful Rebrand
This case study highlights our services transforming Burcombe Plumbing’s online and offline presence. By combining digital marketing with traditional methods, we significantly enhanced Daniel’s brand visibility and client connections, improving his brand perception.
Our approach elevated Burcombe Plumbing’s Brand Identity through a comprehensive design and digital solutions suite. These solutions built brand consistency across all his platforms, resonated with their target audience, and increased engagement and loyalty through user-friendly website features, active social media interaction, and personalised customer service.
Burcombe Plumbing Case Study
What will you gain from reading this case study?
This case study showcases our expertise and capabilities in delivering comprehensive digital solutions that drive results for businesses like Burcombe Plumbing.
Our Key Strengths:
- Trust – Building Collaboration: We at Onpoint Creations build strong relationships with clients by working closely to ensure that branding solutions align with their vision and values.
- Quality – Digital Solutions: At Onpoint Creations, we offer a comprehensive suite of digital services, including website design and development, SEO optimisation, Brand Identity, Logo Design, and social media cover and profile designs.
- Growth – Transformative Results: We at Onpoint Creations have a proven track record of delivering transformative branding efforts that enhance client online presence, engagement, and lead generation and inspire new success.
Brand Identity and Logo Designs
1. Introduction
This case study explores Burcombe Plumbing’s branding journey. Daniel’s vision was to establish a strong presence in the plumbing services market. By focusing on a modern and memorable identity, we sought to create a logo and branding elements that would resonate with his target audience.
2. Research & Inspiration
To initiate the design journey, we delved deep into industry trends and conducted comprehensive competitor analyses. This research provided valuable insights and inspiration, establishing a solid foundation for a design process characterised by clarity and uniqueness.
3. Brand Identity
Daniel wanted to try and keep with his original logo as much as possible, not to alienate his current customers, but wanted a more professional and modern look to it. We aimed to create a memorable brand identity that reflected Daniel’s core vision. While we were happy with the original yellow, we decided to use a more vivid shade because it evokes warmth, positivity, excitement, originality and creativity. Nevertheless, we weren’t satisfied with the secondary original colour. So, we opted for a very dark blue to evoke trust and professionalism, complementing the vivid yellow and providing sufficient contrast.
We need to add accent colours for Daniel’s website that complement his primary brand colours. We then adjusted the colours, tint, hue, shading, and other complementary colours, ensuring all colours complemented each other while providing sufficient contrast. Typography was guided by the need to embody the brand essence and resonate with the target audience and industry while ensuring it was easy to read on the website.
4. Concept Development
Next, we turned our attention to the logo. The icon was the key feature of the old logo, so we didn’t want to deviate from it too much and alienate his current customers. Therefore, we implemented several modifications to enhance the logo’s visual appeal. Nexted, we experimented with multiple options and different fonts for the text, we chose the Gilroy Black font is a versatile, bold, and modern and offers a range of features, such as a geometric contemporary font design and can be used seamlessly in both web design and traditional print applications, making it an excellent choice for modern brands.
Nonetheless, it needed an additional element to strengthen its professional brand identity and stand out from its competitors. Then, we decided to modify the “U” in “Burcombe” to resemble a U-bend—a plumbing fitting.
5. Feedback & Refinement
After presenting the initial design concepts, we actively sought Daniel’s feedback. This collaborative approach, in which we valued his input and incorporated his vision, allowed us to refine the designs. The result was a final logo that truly encapsulated the essence of Burcombe Plumbing’s brand identity, resonating with his current and target audience, and enhancing his brand perception.
6. Finalisation
Upon receiving approval for the finalised logo design, we created and delivered the files in various formats tailored to digital and print applications, ensuring the logo maintains its visual integrity and impact across all platforms. This adaptability instils confidence in the logo’s usability for all Burcombe Plumbing’s branding needs.
7. Final Thoughts
The branding process for Burcombe Plumbing resulted in a striking logo that demonstrated how effective design can influence market perception. This ultimately positions Burcombe Plumbing for future growth and recognition.
Early feedback from his customers has been positive, indicating a strong connection with the brand revamp.
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Website Design and Development
1. Research and Planning
Keyword Research:
We began our process with comprehensive keyword research, the cornerstone of our strategy. This crucial step enables us to identify high-performing, high-search-volume words, terms, and phrases that potential users search for and the keywords utilised by competitors. This research directly influences the website’s visibility, improving search engine rankings and overall performance.
Target Audience Analysis:
Next, we investigated the target audience’s demographics, preferences, and behaviours. Understanding this audience is essential as it informs our planning, design, and content approach, ensuring the website resonates with its intended users.
2. Content Strategy
We developed the website’s content strategy by pinpointing the main topics and pages through thorough keyword research alongside audience and competitor analysis. This structured approach allows us to create targeted content that aligns with user intent and prioritises essential information for users and search engines. By organising content into distinct pages—we enhance navigation and ensure critical details are easily accessible.
We also created a sitemap that serves as a visual representation of the website’s structure. This sitemap is vital in guiding users and search engines, providing a clear and logical framework that enhances overall user experience and improves SEO performance.
3. Concept Development
We designed the website’s home page layout, implementing Google’s E-E-A-T model—Experience, Expertise, Authoritativeness, and Trustworthiness—with a strong focus on user experience (UX) elements. Intuitive navigation and strategic content placement ensure the design supports our SEO strategy while engaging the target audience and enhancing their overall website experience.
When researching Daniel’s competitors, we noticed the Gas Safe registered plumbers didn’t provide a way for customers to verify their credentials on their websites. So to add an element of trust and security, and to emphasise that Daniel is certified and qualified, we developed a hero section with a call-to-action button that allows users to instantly check and verify Daniel’s Gas Safe credentials through the Gas Safe register website, thereby building credibility and trust with his potential clients.
4, Visual Design
Next, we developed the visual aesthetics, including typography, colour schemes, and imagery, ensuring alignment with brand identity and appeal to the target audience. We adopted a softer, more luxurious design approach while ensuring it matched the overall aesthetics of competitors. This strategy created a distinctive presence, creating a unique design that resonates with clients.
5. On-Page SEO Optimisation
Title Tags and Meta Descriptions:
We crafted compelling title tags and meta descriptions for each page, leveraging targeted keywords to significantly enhance the content’s visibility to search engines and potential visitors.
Header Tags:
We implemented correct header tags (H1, H2, H3) to organise content hierarchically, improving content organisation and facilitating search engines’ understanding of the content. Using relevant keywords and phrases were included to enhance SEO rankings.
Structured Data and Schema Markup:
We incorporated structured data through Schema markup across several key pages to improve visibility and search engine performance.
Schema Markups we included:
1. About Page Schema: to help search engines understand the website’s purpose and organisation, enhancing its context in search results.
2. Contact Page Schema: helps provide essential contact information in a structured manner, making it more accessible to search engines.
3. Local Business Schema: We implemented this to improve local SEO, optimise search visibility for geographical queries, and help users find David’s business location and hours.
Content Creation:
Our user-centric content creation approach delivers high-quality, valuable content that meets users’ needs. We ensured the SEO copywriting seamlessly incorporated keywords, optimising the content for search engines.
Image Optimisation:
We significantly improved the speed of the web pages by optimising image file sizes and formats and enhancing visibility through descriptive file names, alt attributes, and detailed descriptions. These efforts improved load times and accessibility, ensuring optimal website performance and user experience.
6. Development
Responsive Design:
We developed a responsive website using flexible layouts and fluid images to ensure optimal desktop, tablet, and smartphone performance. Employing CSS media queries and the viewport meta tag ensured appropriate styling and scaling across devices.
To guarantee user usability, touch-friendly navigation elements and performance enhancements—such as lazy loading and file minimisation—were implemented. These features, combined with integrated accessibility, ensured an engaging and intuitive interface on any screen size.
Cross-Browser Compatibility:
We rigorously tested the website across multiple browsers, including Chrome, Firefox, Safari, and Edge. We made necessary adjustments to ensure consistent performance and visual integrity, thus providing a seamless experience for all users.
SEO Best Practices:
Our goal was to adhere to SEO best practices throughout the development process. We utilised tags, structured data, and optimised URL structures to lay the groundwork for adequate search engine visibility, helping the website stand out in the digital landscape.
7. Testing
We conducted pre-launch testing to ensure the website functions properly on PCs, tablets, and mobile phones. We then analysed the website’s performance using Google’s PageSpeed Insights, identifying potential issues and generating a comprehensive report on the site’s performance for desktop and mobile devices. This report includes scores for Performance, Accessibility, Best Practices, and SEO, which we addressed through necessary changes.
8. Launch
Hosting and Domain:
After completing all pre-launch checks, we set up Daniel’s website on a live hosting server and secured his unique domain name. The site was then seamlessly migrated from our local server to our partner’s live hosting servers to ensure accessibility and smooth operation for the public.
SSL Certificate:
Next, we took a crucial step in Daniel’s website security by installing and activating an SSL certificate. This component is essential for internet security, keeping connections safe and preventing unauthorised access to transferred information, thereby instilling confidence and security in users.
Sitemap Submission:
We strategically created Daniel’s sitemap and submitted it to Google and Bing search engines. This action facilitates easy discovery by search engines and potential visitors, significantly boosting the website’s visibility.
9. Post-Launch and Maintenance
Our commitment didn’t end with the launch. For the first twelve months, we monitored David’s website traffic, user engagement, and keyword rankings. We also provided automated daily backups and conducted regular security updates and maintenance, ensuring long-term success and optimal website performance.
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Social Media Cover and Profile Design
1. Introduction
Establishing a strong social media presence is crucial for businesses in the rapidly evolving digital landscape, particularly in the plumbing industry. Burcombe Plumbing sought to enhance its brand identity on Facebook through a compelling cover and profile image design. This case study outlines the methodology and steps to create visually appealing digital assets that resonate with their target audience.
2. Objectives
Burcombe Plumbing aimed to strengthen its brand identity on social media, engage a broader audience through visually appealing graphics, and reflect its core values of reliability, professionalism, and innovation in Plumbing services.
3. Research & Inspiration
Before diving into the design process, we conducted thorough research to understand current design trends and competitor visuals within the electrical industry. This involved exploring various colour palettes, typography, and imagery commonly used in the sector to identify elements that resonate with potential customers.
Additionally, we analysed the social media profiles of leading competitors to glean insights into effective visual strategies and consumer engagement tactics. This research highlighted the importance of modern, clean designs incorporating strong typography, ensuring the visuals stand out in users’ feeds.
4. Concept Development
Building upon our research insights, we embarked on the concept development phase. We created multiple design concepts incorporating logos and imagery representing plumbing services, including plumbing tools and installations—each concept aimed to communicate Peaks Electrical’s values while remaining visually engaging.
Client collaboration was vital during this phase. We presented these initial concepts to Daniel for feedback, ensuring alignment between our vision and their expectations.
5. Production Elements
We refined the designs based on feedback by concentrating on essential production elements. We selected a colour palette that reflects the brand’s identity. Choosing legible and modern typography was crucial for conveying professionalism and ensuring clarity while maintaining a contemporary feel.
Daniel permitted us to use photos of projects he had completed on his Facebook for imagery. The images provided the necessary elements to convey to its target audience what Burcombe Plumbing does. We also highlight Burcombe Plumbing’s Gas Safe Badge with its registration number, qualifications gained and years of experience, which show its professionalism and commitment to quality services.
6. Finalisation
We prepared the final design for delivery after refining the designs based on ongoing feedback. Once Daniel approved the final design for Burcombe Plumbing, we provided the final files in various formats, such as JPEG, PNG, and SVG, to facilitate easy use across different platforms.
Finally, we optimised the high-resolution graphics to ensure the images appeared crisp and professional on their Facebook Business Page, adhering to the platform’s dimension requirements for cover and profile images.
7. Conclusion
The newly designed Facebook cover and profile images for Burcombe Plumbing have significantly enhanced their brand presence online. The modern aesthetic, combined with the strategic use of colour and typography, has increased engagement on their social media profile, attracting more interactions from potential clients.
Lay the Foundations for Your Business
Are you ready to take the first step in establishing a solid foundation for your business? Compare our competitively priced website packages and choose the plan that best aligns with your goals. Schedule a complimentary consultation today, and let’s create something extraordinary together!
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