Good vs Badly designed vs No website
Running a business is a challenging task, with an endless to-do list. It’s no excuse for taking shortcuts, though. Starting with your website, if you don’t have one, you’re missing out on opportunities to attract new customers and boost revenue. On the other hand, having a poorly designed website can give off an unprofessional impression. If you can’t confidently promote your website, it may be better to take it down. A poorly designed and unprofessional website can do more harm than good to your business. In fact, having neither a website nor a good one can harm your business in equal measure.
Can a website be the key to success for small businesses?
While having a thriving local business is great, it’s not enough to solely rely on local customers. You may be missing out on additional revenue by not reaching customers beyond your local area. A website can help new customers discover your business through search engines or word-of-mouth referrals. By optimising your website with SEO, you can improve its visibility and attract more targeted traffic. Unlike social media algorithms, which can change frequently, a website provides a stable platform for attracting customers. Additionally, a website gives your business a professional edge and credibility, proving to potential customers that your company is legitimate and reliable.
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eCommerce offers a range of benefits that help businesses of all sizes
eCommerce websites have revolutionised the way businesses operate, offering numerous benefits that can help businesses of all sizes expand their customer base and increase sales. By leveraging eCommerce, businesses can reach a wider audience, operate at a lower cost, and provide customers with greater flexibility and convenience. Starting an eCommerce website can be challenging, especially for traditional brick-and-mortar businesses.
Despite these challenges, many small businesses still fail to tap into the potential of eCommerce. In fact, surprisingly one in every four small businesses still does not sell their products or services online. However, selling online offers numerous benefits that can help businesses thrive. For instance, eCommerce reduces overhead costs by eliminating the need for physical storefronts and inventory management. It also provides greater flexibility, allowing businesses to operate 24/7 and make changes to their product offerings quickly.
Additionally, eCommerce enables businesses to reach a larger group of potential customers through international shipping. Customers can shop online using various devices, including computers, tablets, and smartphones. They can also pay through multiple payment methods, making it easy to complete transactions.
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How-it-works
Do I need an all-in-one managed hosting plan?
It depends on your level of expertise. If you’re new to website creation and hosting, an all-in-one hosting plan may be a perfect choice. These plans include everything you need, such as registration for .co.uk or .com domain names, dedicated hosting for WordPress and WooCommerce, professional email addresses that match your business domain name, SSL certificates that protect your domain and enable your website to transition from HTTP to HTTPS, ensuring user data security, verifying website ownership, and conveying trust to users. Your website will also benefit from caching, which enhances page loading speed for a better user experience.
Furthermore, the package includes regular malware scanning to detect threats and malware. If you opt for the more advanced plan, the repair feature helps clean up malicious code and restore website functionality. The plans also include maintenance and crucial security updates that protect your website from hackers. This means that everything is taken care of for you, allowing you to focus on running your business.
